A taste of GOING REAL

A taste of GOING REAL
limited edition

The volume is a preview of the upcoming book GOING REAL The value of design in the age of post-capitalism. A Taste of GOING REAL is a limited edition book specifically designed and published to be presented during the Milan Design Week 2017 as part of the Atelier Clerici events and initiatives program.

“[…]. The value of design is no longer measurable by its final price nor by a company’s turnover. That is why we’re off on an exploratory trip to understand who is designing to create value, as well as where and how this value is created. And what kind of value that is. From a social value, to a political and economic value standpoint, it is essential to resume thinking about all that design that the world of design has forgotten to look at. […]”

Wednesday, 5 April, 15:30
Palazzo Clerici
Via Clerici, 5
20121 Milano

Discussion with the author Marco Petroni, Antonio Ottomanelli of Planar, Elisabetta Fanelli and Tamar Shafrir.

A taste of GOING REAL
Marco Petroni
in collaboration with Giovanni Inella
Curated by:
Published by:
Planar Books
Art direction:
Elisabetta Fanelli

Further informations:
Book launch at Milan Design Week 2017